SEO (Search Engine Optimization) refers to all optimization efforts aimed at improving visibility in the organic (non-paid) sections of search engines. At Rellamedya, we help your website rank higher for strategically selected keyword groups, driving more qualified and relevant traffic to your business.

The importance of SEO continues to grow every day. Beyond achieving higher rankings on Google, SEO also increases the overall quality, authority, and digital value of your website. A significant portion of users intentionally skip paid advertisements and prefer clicking on organic search results.

This behavior stems from the awareness that paid listings appear as a result of advertising budgets, while organic results are perceived as more trustworthy, credible, and valuable.

One of the key advantages of SEO is its sustainability. With platforms such as Google Ads, visibility lasts only as long as the advertising budget continues. Once the budget stops, visibility disappears. SEO, on the other hand, provides long-term visibility regardless of advertising spend when maintained with the right strategy.

In the long run, SEO is a far more cost-effective and permanent investment compared to paid advertising. Even if your primary goal is not to rank at the top, a website built on a solid SEO foundation delivers superior performance, user experience, and technical quality compared to standard websites.